Modern advisory for founders who want a finance partner.
Beyond filings and audits — strategic finance, virtual CFO services, and a flagship D2C profit engagement.
Unit economics
Per-order, per-customer, per-SKU profitability — modelled and tracked.
Cashflow runway
13-week cash forecasts, scenario planning, working capital optimisation.
MIS & dashboards
Monthly review packs that surface decisions, not just numbers.
Fundraising support
Data room, financial models and due-diligence readiness for institutional rounds.
KPI architecture
Define the 6–8 metrics your business actually runs on.
Quarterly business review
A structured conversation with the founder, not a status update.
Three ways to work with us.
Diagnostic
A 2–4 week engagement to map your current finance position and produce a written recommendation.
Virtual CFO retainer
Embedded finance function on a monthly fee — closing, MIS, advisory and oversight.
D2C Profit Engineering
A scoped engagement specifically for D2C brands, with deliverables and a profit playbook.