D2C Profit
Engineering.
A focused engagement for D2C founders. We map your contribution margin, expose the line items quietly eroding profit, and hand you a written playbook to fix them — with owners, review cadence, and finance discipline behind it.
Topline grows.
Profit doesn't.
Marketing efficiency is reported in ROAS, but profit is decided in contribution margin.
Returns, RTOs and COD remittances eat into a P&L that looks healthy on the dashboard.
Discounting decisions are made by intuition, not by SKU-level economics.
Founders don't have a clear, monthly view of which SKUs and channels actually make money.
Four phases. One profit playbook.
01 · Diagnose
Pull data from Shopify, Razorpay, ad accounts and books. Build a unified P&L by SKU and channel.
02 · Map margin
Build the contribution waterfall — revenue to true contribution, line by line.
03 · Identify leaks
Surface the 3–5 line items quietly eroding profit, with monetary impact.
04 · Playbook
Write the decisions, owners and review cadence. Hand it over and stay engaged.
Built for founders running real D2C operations.
The engagement is most useful for brands at the stage where compliance is in order, the team is small, and the next big question is: how do we become more profitable without sacrificing growth?
A Chartered Accountant who understands D2C maths.
The engagement is led by a Chartered Accountant with experience working alongside D2C founders on contribution margin, pricing and unit economics. Founder bio, credentials and case studies will be added once approved.
- Week 1–2 · Data ingestion & diagnosis
- Week 3 · Margin map & leak analysis
- Week 4 · Profit playbook & founder review
- Ongoing · Monthly review (optional retainer)